Who we are

Every day, millions of families navigate the stress of supporting aging relatives. For us, this isn't just a market opportunity; it's our lived experience.

The inspiration for miiGenie was born from this reality. With his parents living alone in Vietnam, our first co-founder Philip experienced the anxiety of managing home emergencies from afar. This wasn't a business problem to be solved; it was a family problem that needed a better solution.

This deeply personal problem was a universal story, and it quickly became a shared mission for our entire founding team. The experience revealed a simple truth that this was never just about fixing a tap or remembering an appointment. It was about preserving independence, confidence and the joy of connection.

Meet the Team

We are co-located in Southampton, UK, and have known each other for over a decade, having met in 2013 while pursuing our PhDs at Southampton Business School.

We decided to combine our expertise in engineering, human-centered design, and healthcare for our simple purpose:

To restore control for our seniors by solving the practical, everyday problems that cause the most anxiety, and to transform family and friends conversations from logistics and worry to love and lives.

  • Co-Founder & Chief Commercial Officer

    Associate Professor in Business Analytics / Management Science at University of Southampton

  • Co-founder & CEO

    Formal Data Science Lead at CooperVision, ex-NHS Digital, ex-L3Harris.